Facebook Ads and Excel easily sound like a match made in heaven. What could be easier than tracking your ads via a convenient Excel spreadsheet? Using this tool along with other resources within your Facebook Ad Manager interface can make charting your ads progress seamlessly. Here are a few basics to get you started with Facebook Ads Manger and tips on using the latest tools.
Grab a Seat and Stay Awhile
Getting comfortable with Facebook Ads Manager is a must. You’ll do everything here: create ads, edit ads, and chart campaign progress. There are four main headings within Facebook Ads Manager: Account Overview, Campaigns, Ad Sets, and Ads. Account Overview is a summary of financials like how much you’ve spent over the past week on ads. While Campaigns, Ad Sets, and Ads are used to create/edit ads and retrieve reporting information. Since there is often a lot of information to process within Facebook Ads Manager, take advantage of the filters available. Options include filtering by date range or by specific keywords. Custom filters can be created and saved to help you find the data you need quickly at a later time.
Creating Ads on Facebook
The rules are pretty straightforward on Facebook for advertising: no adult content, no foul language, no copyright infringement, no misleading content, and no illegal products or services. Poor image quality and poorly worded copy are also common reasons for ad rejections. Take the time to create a polished ad with optimized images before heading over to Facebook Ads Manager.
To start, you’ll want to launch a new campaign. This allows you to tie a new ad set or ad to an existing campaign. Facebook walks you through the campaign creation process so there isn’t a steep learning curve. A campaign is set with an objective in mind before you move onto ad sets. The ad sets you choose will take some research. Select the demographics and placement most relevant to your brand. Ad sets are savable for later use. Design options will be chosen once you enter the Ads screen. This involves choosing your ad’s format and media type. Text and images are uploaded in this section before the campaign goes to Facebook for approval.
Facebook Reporting Tips
Analyzing your campaign’s performance is an essential part of Facebook Ads Manager. If your campaign is stalling, you’ll want to edit the campaign to get better results. You can view results directly from Facebook or use Facebook Ads Manager for Excel or FAME. The benefit of FAME is the ability to import multiple Facebook accounts into your reports. Moreover, you don’t have to mitigate your ad data manually each time you want to view results. With Excel’s refresh function, reports have automatic updating. The reports have plenty of useful data such as ad clicks, page likes, and conversions. Reports also contain the number of impressions for each placement and click through rate. The reports are used to manage your advertising budget since you’ll see total spent and cost per click.
Getting started on Facebook Ads Manager is easy and worthwhile. Promotions on Facebook has a proven track record of being lucrative and you don’t want to miss out on this opportunity.