When you're browsing, it can feel like you're being bombarded with "stuff" other people want you to see.

Not only do we have to click and accept the permissions for cookies and tracking, but now many websites ask for our permission to send us notifications.

And while many of these notifications can be harmless – news updates, latest recipes, product releases – sometimes they can be outright spam.

It's distracting, making us less productive at work, and isn't very pleasant.

It's called 'notification spam,' becoming a problem. Google says it's one of the top complaint reports from people using its Chrome browser.

So now the tech giant has decided to do more about it.

In October 2020, Google first acted on harmful notifications by exposing websites that misled people into giving permission. Then, it created its prompts to warn people that the website may have malicious intent.

Now, Google intends to take things further if it feels the website is 'abusive' or 'disruptive.' It'll revoke a website's permission to send notifications and even block attempts to request permission.

Even if you've accidentally allowed a malicious site to send notifications, Chrome will be able to step in and block the alerts.

While it's unclear how Google will define websites as 'abusive' or 'disruptive,' it feels like a good move towards reducing the amount of spam (regardless of its type) that we're exposed to.

Google has explained that this new feature strengthens its 'Developer Terms of Service' that pledge not to use the company's API to send spam. So it shouldn't affect most websites but instead should go some way to keeping your Chrome notifications spam-free.

Development on Chrome's notification spam block protection has just started, so we don't yet have a release date for the new feature.

As always, if you'd like any further advice on protecting yourself from spam and other productivity killers, get in touch.

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